Getting The Most Out Of Your CRM Reports

Getting the Most Out of Your CRM Reports

There’s no denying that one of the key benefits of a CRM software solution is the ability to create detailed reports for your senior living community. All that data, available right at your fingertips, allows you to run a more…

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The Culture Change Model And Your Memory Care Community

The Culture Change Model and Your Memory Care Community

Over the past several years, the culture change model has emerged as a method of resident care throughout senior living and memory care communities across the nation. This concept, also referred to as “person-centered care” or “resident-centered care,” is focused…

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Avoiding Bad Reviews Starts With You

Avoiding Bad Reviews Starts with You

Thanks to the proliferation of online user review sites, consumers can quickly and easily share their experiences with others. When those experiences are positive, consumer reviews can help convert prospects into customers. When they’re negative, they have the opposite effect.…

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Prospects Read Your Online Reviews. Do You?

Prospects Read Your Online Reviews. Do You?

If you’re a marketing executive at a senior living community, you know how challenging your job can be. When you aren’t busy managing a complex lead flow process – often spanning multiple locations, countless sales representatives and executive directors –…

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Senior Living Marketing Trends You Can’t Ignore

Senior Living Marketing Trends You Can’t Ignore

The senior living industry is ever-changing and quickly growing. Gone are the days of the institutionalized nursing home, with its white walls and sterilized, hospital-like setting. Instead, today’s seniors are looking for a community that reflects their personal values while…

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