Mother And Daughter

The Journey of the Adult Child Influencer [Infographic]

Your senior living community’s website is an important tool for reaching your prospective residents’ adult children, who play a significant role when it comes to searching for, and ultimately choosing, the right community for their loved ones. Our latest infographic, The Journey of the Adult Child Influencer (ACI), describes each stage of the ACI’s research process. From the awareness stage, in which they recognize aging loved ones may need an alternative living situation, to the consideration and decision stages, your organization should be ready to meet their needs in each. See our infographic below to learn more.

MatrixCare - ACI - ACI Journey Inforgraphic

Kelly Keefe, RN

Kelly Keefe, RN has been in healthcare for nearly 20 years with leadership roles in nursing management, hospital administration, and information technology. In 2011, Kelly began her career in the EHR vendor market as a Product Manager, fueled by a desire to ensure that health care workers would have access to solutions that would meet the demands of a changing healthcare climate. Working as Product Manager, Kelly was responsible for ensuring that her products met all regulatory requirements, while maintaining focus on ease-of-use and workflow considerations for the end user. Kelly made the decision to come to MatrixCare as a Senior Living Solutions Product Manager based on the forward-thinking strategy of the organization. “I love that at MatrixCare we have a climate of progressiveness that allows us to be ahead of the game instead of chasing regulations. We are the ones creating the standards in the LTPAC market and I am proud to be a part of these important milestones in healthcare.”