Mother And Daughter

The Journey of the Adult Child Influencer [Infographic]

Your senior living community’s website is an important tool for reaching your prospective residents’ adult children, who play a significant role when it comes to searching for, and ultimately choosing, the right community for their loved ones. Our latest infographic, The Journey of the Adult Child Influencer (ACI), describes each stage of the ACI’s research process. From the awareness stage, in which they recognize aging loved ones may need an alternative living situation, to the consideration and decision stages, your organization should be ready to meet their needs in each. See our infographic below to learn more.

MatrixCare - ACI - ACI Journey Inforgraphic

Patrick Hart

Patrick Hart joined MatrixCare as Vice President, Senior Living Solutions in October 2015. He is a dynamic business leader with a sales and operations background. Prior to joining MatrixCare, Hart held sales and marketing leadership roles with major senior living providers including Five Star Quality Care, Assisted Living Concepts, and Holiday Retirement. He also served in the U.S. Army for over 6 years, including supervising and managing aviation aircraft maintenance operations. Patrick has both a Bachelors and Masters of Science in Business Management from the University of Phoenix.