The idea of “healthy aging” is not a new concept. Over the past several years, it has been growing in popularity enormously. With more baby boomers hitting retirement age every day, and average life expectancy also on the rise, it’s no wonder that senior living communities are making healthy aging one of the primary focuses of their marketing efforts.
Today, when seniors begin searching for retirement communities, they are not just looking for a comfortable downsizing option. While the accommodations are important, they’re also seeking ways to stay as active, healthy and engaged in life as possible through the variety of services and amenities your community provides.
The Eight Dimensions of Wellness and Your Senior Living Community
Wellness is defined as “the quality or state of being healthy in body and mind, especially as the result of a deliberate effort, or an approach to healthcare that emphasizes preventing illness and prolonging life, as opposed to treating diseases.” In other words, wellness is the act of making healthy choices that lead to a fulfilling lifestyle. It’s not simply about avoiding illness or injury; wellness affects the entire mind, body and soul.
The eight dimensions of wellness include:
Most, if not all, senior living communities offer a variety of wellness programming that focuses on these eight dimensions. Plus, many of the senior wellness programs provided cover more than one dimension at a time. For instance, both physical and social wellness are targeted through fitness classes, while social, intellectual and spiritual wellness are touched upon in religious services or discussion groups.
Senior housing design is also continually evolving to address the topic of wellness. Instead of solely offering programming for wellness, entire spaces are now being built and dedicated to the concept of healthy aging. These are known as centers for healthy living (CHLs), and the idea is that instead of providing “town centers” within the community (as most current communities offer), CHLs will take their place, supporting residents through all the dimensions of wellness.
According to Senior Housing News, “A typical CHL provides places for social interactions, preventative health care and medical treatments, wellness education, counseling, healthy dining, continuing education lectures and discussion groups, arts programming, fitness training, spa/beauty treatments, and/or many other activities and services.”
Standing out in a Crowd: Promoting Your Community’s Focus on Senior Wellness
It often feels as though there’s a new senior living community popping up on every corner, each one more shiny and innovative than the last. This is why established communities need to really focus on their strengths in their marketing materials, especially in regard to how they help residents enjoy the highest level of wellness and quality of life possible.Established #SeniorLiving communities must focus on senior wellness in their marketing materials. Click To Tweet
But, what if your community offers a wide array of wellness programming, yet there’s no current design plans for a CHL? These concepts are often expensive, plus major renovations can be extremely time-consuming and interfere with current residents’ daily lives. Think about the innovations and technology you utilize daily that help improve resident satisfaction. Maybe you support their physical wellness not only through a variety of exercise programs or fitness groups, but also can provide meals that consistently meet their specific dietary needs through nutrition planning software.
A couple other things your community can do to stand out? First, provide testimonials on your website and marketing materials from current residents about the specific wellness programs they enjoy most, and how much their quality of life has improved upon moving to your community. Second, encourage residents and family members to leave online reviews when they’ve had particularly good experiences with any aspect of your wellness programming.
Senior Living Marketing and Innovative Technology from MatrixCare
MatrixCare understands the challenges facing senior living communities when it comes to effectively marketing themselves in a highly competitive space. For over 30 years, our solutions have powered the long-term care continuum, helping maximize occupancy and improving quality of care.
Are you ready to drive better outcomes? Request a personalized demo of MatrixCare’s marketing solution.