Tips For Marketing Home Care Agencies

Tips for Marketing Your Home Care Agency to the Fullest

When it comes to the most effective ways for a business to promote itself, many people are not sure where to begin. But when it comes to marketing a home care agency, even more people are at a loss. Yet knowing how to effectively promote your home care agency can make the difference in having a business that just gets by and one that thrives and grows. Luckily, you don’t need a degree in marketing to put together a successful plan!

Here are a few tips for getting started with marketing your home care agency :

  • Determine focus. Consider what your home care agency message is so that you can stay consistent with your marketing. Give some thought to the company image you would like to create, as well as what you want people to know who are considering home care.
  • Find your strengths. What is it that makes your home care agency unique? Make a list of some of the things that make your home care agency different and would be reasons for people to choose you over the competition. Be sure to include those strengths and unique features in your marketing messages.
  • Get creative. Today it is imperative that you have an online presence, as most people begin their search for things like a home care agency online. Invest in a Website that is professional, thorough, and showcases your business. Be sure to also include a call to action, so that after they have read about your home care agency they have a viable and easy method to contact you. The same goes for having a professional brochure about your homecare agency that is readily available.
  • Speak up. There are a variety of ways you can have your home care agency’s voice heard, such as by issuing press releases, blogging, or getting involved in community workshops.
  • Build relationships. Work on building relationships with area hospitals, senior centers, and physicians who may specialize in the elderly or those populations who may need home care services. Ask if you can leave your brochure in their office. Be sure to thank them for any referrals they send your way.

Marketing may seem like a challenge if you are not familiar with how to go about it. But your home care agency depends upon effective marketing strategies in order to grow your business and your brand.

Once you have received your leads from your marketing efforts it is even more important to be able to track your efforts directly within your software system that allows you to generate reports and analyze your marketing efforts.

MatrixCare Home Care is a powerful home care software solution designed for Private Duty, Medicaid, and Medicare companies.  For more information about MatrixCare Home Care’s CRM capabilities and referral tracking, contact us today.

Joe Kraus

Joe Kraus has spent the past eighteen years focused on home care automation as both IT manager and vendor. As Director of IT for FirstChoice Health Care and later as VP Information Systems for Home Care America, he selected and managed technology for these multi-site, regional providers. In 1999 he founded Stratis Business Systems which designed, marketed and supported the Visitrax (1999-2008) and Soneto (2009-Present) home care software solutions. Before home care, Kraus developed financial software for General Electric and is a graduate of GE’s Information Systems Management Program. He serves on the Board of Directors for the American Association of Caregiving Youth (www.aacy.org). Kraus has a BS in Computer Science from the University of Rhode Island and an MBA from UCLA’s Anderson Graduate School of Management.