Happy New Year! It’s time to say goodbye to 2017 and welcome in 2018 with open arms. As you reflect on both your past successes and the areas in which your senior living community might need some improvement, one thing is for sure: knowing what’s ahead for the industry can help you create the right strategy to ensure your wait list stays full.
Senior Living Design and Housing Trends
More and more baby boomers are reaching retirement age every day. In fact, according to U.S. Census Bureau the by the year 2029 the entire baby boomer generation will be age 65 and older. While that’s still a little ways away, reaching this important demographic in their younger years is vital to ensure your community will thrive in the years ahead.
Here are 5 senior living trends, including housing and design trends, you should be on the lookout for in 2018 and beyond:
- The decreasing average age of residents. Today’s demographics reveal that the average senior living community resident is female, aged 80 years old. However, with baby boomers beginning to recognize the benefits of downsizing their homes and desiring to lead more carefree lifestyles, your community should be prepared to market to and welcome in younger seniors.
- Smaller, customizable and energy-efficient living spaces. Bigger is not always better, especially when it comes to senior housing. Again, keep in mind that seniors are looking to downsize and no longer need a home with three bedrooms and a huge, formal dining room. Instead, these older adults are looking for unique, cozier spaces that are just awaiting their personal touches. Additionally, today’s seniors are more environmentally-conscious than ever before, so incorporating energy-efficient features like low-energy appliances and LED lighting or even solar panels will strike the right nerve with potential residents.
- More unique opportunities for wellness. Your community should be focused on promoting active, vibrant lifestyles to continue to attract “younger” older adults. Potential residents will be looking for ways to stay engaged in life, and this means providing the right services and amenities to enhance their lifestyles. Offering wellness programs that focus on all eight dimensions of wellness, and then properly promoting these programs in your marketing materials, will be key to attracting residents.
- Incorporating technology into daily lifestyles. The research doesn’t lie: the baby boomer generation spends more money on technology than any other generation. Technology is simply expected at your senior living community as a means of enriching residents’ lives. For example, using technology to capture and assess specific needs as a means to tailor services and programming to each resident.
- Continuing to offer a true dining experience. It can’t be stressed enough that potential senior living residents are looking for fresh, flavorful menu items prepared by a professional chef. They want to feel they are being catered to in a restaurant-style setting with plenty of healthy options, with a method in place to consider their specific needs or any dietary restrictions. Your community should highlight the dining experience offered, perhaps by inviting potential residents to enjoy a meal as part of their tour.
Innovative Senior Living Solutions from MatrixCare
Get ready to face 2018 head on with innovative senior living solutions from MatrixCare. For over 30 years, our technology and EHR solutions have powered the long-term care continuum, helping maximize occupancy and improve quality of care.