MatrixCare Marketing Essentials Launched at Argentum Senior Living Conference

Supports the Growing Senior Living Industry with a Cost Effective CRM

May 9, 2016

Denver, CO – MatrixCare®, the largest LTPAC technology provider in the United States, today announced the launch of MatrixCare Marketing Essentials at the 2016 Argentum Senior Living Executive Conference. The Marketing Essentials package allows senior living providers to quickly and cost effectively implement an industry leading CRM module that tracks critical marketing data to streamline marketing efforts and maximize occupancy, all without breaking the budget.

John Damgaard, MatrixCare President and CEO, commented, "In the fast growing, fiercely competitive senior living industry, a CRM tool is no longer a nice to have; it’s a need to have. MatrixCare realizes that senior living providers don’t have months and tens of thousands of dollars to implement a solution. MatrixCare Marketing Essentials gives providers a powerful tool that helps them convert prospects to residents, measure staff performance, and maximize occupancy, all in no time flat."

MatrixCare Marketing is the industry’s leading software solution, based on the functionality found in REPS Leads from MatrixCare, with user-definable dashboards that can be viewed from anywhere, on any device with a browser and Internet access.

About MatrixCare

MatrixCare solutions have powered the long-term care continuum for over 30 years. With the recent acquisition of AOD Software, MatrixCare is now the largest LTPAC technology provider and the first to offer a true full spectrum solution. Used in more than 11,000 facility-based care settings and 1,400 home care and home health agencies, MatrixCare’s solutions help skilled nursing and senior living providers, continuing care retirement communities, and home health organizations to prosper as we migrate to a fee-for-value healthcare system. Through our common care coordination platform, we are also able to offer the industry’s first solution for helping the emerging set of conveners and diversified LTPAC operators to deliver superior care and better outcomes across the full spectrum of care. Visit for more information. MatrixCare is a portfolio company of OMERS Private Equity.

MatrixCare is a registered trademark of MatrixCare.



Kim Ross
Senior Director of Marketing
(952) 995-9904