Using MatrixCare™ Marketing (REPS), you can manage all of your sales leads and maximize your marketing strategies

MatrixCare Marketing (REPS) can streamline your marketing efforts, pulling inquiries automatically from your website. You can then track the leads through predefined marketing outreach efforts, from the initial inquiry to the final closing. Along the way, you can use the suite of reports to track your costs per lead, your lead sources, and sales performance.

MatrixCare Marketing enables you to track critical marketing data, including:

• Inquiries/Leads
• Lead sources
• Marketing campaigns
• Priority reservations/deposits
• Lost leads

Capture Leads and Inquiries from your Website

• Pull inquiries and leads automatically from your website into MatrixCare Marketing (REPS) via a web application programming interface (API)
• With guidance from MDI Achieve, your web developer can use multiple methods to build customized forms to collect lead information to pull to Marketing

Streamline Marketing Efforts

• Track every valuable lead, from initial inquiry to final closing
• For each lead, you can quickly access and maintain contact history, prospect preferences, and scheduled follow-ups
• Manage leads for multiple facilities or organizations in one central location, so data can be accessed anytime, anywhere
• Scrub contact data against the National Do Not Call Registry

Analyze Marketing Strategies

• Generate daily, weekly, and monthly reports
• Monitor sales staff performance
• Manage sales and marketing strategies

Simplify Budgeting and Planning

• Evaluate lead sources, including cost per lead
• Analyze conversion ratios for leads converted to residents
• Forecast changing market trends