MatrixCare Marketing MatrixCare for Skilled Nursing

Using MatrixCare® Marketing, you can maximize occupancy and optimize your marketing strategies

MatrixCare Marketing can streamline your marketing efforts, pulling inquiries automatically from your website. You can then track the leads through predefined marketing outreach efforts, from the initial inquiry to the final closing. And since MatrixCare Marketing is browser independent, you can view important metrics anytime, anywhere, using any device with internet access and a browser.

MatrixCare Marketing helps you:

  • Maximize occupancy in multiple communities
  • Convert prospects to residents
  • Measure staff performance

MatrixCare Marketing enables you to track critical marketing data for multiple communities, including:

  • Prospective residents
  • Referral sources
  • Marketing campaigns
  • Priority reservations/deposits
  • Lost leads
  • Occupancy
  • Event attendance

Capture Leads and Inquiries from your Website

  • Pull inquiries and leads automatically from your website and/or third party lead generators into MatrixCare Marketing via a web application programming interface (API)
  • Your web developer can collect lead information to pull into MatrixCare Marketing

Streamline Marketing Efforts

  • Track every valuable lead, from initial inquiry to final closing
  • For each lead, you can quickly access and maintain contact history, prospect preferences, and scheduled follow-ups
  • Manage leads for multiple facilities or organizations in one central location, so data can be accessed anytime, anywhere

Analyze Marketing Strategies

  • View important metrics via a user definable dashboard
  • Monitor sales staff performance
  • Manage sales and marketing strategies

Simplify Budgeting and Planning

  • Evaluate campaigns and lead sources, including cost per lead
  • Analyze conversion ratios for leads converted to residents
  • Validate marketing events
  • Forecast changing market trends