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Growing and Keeping a Winning Team at Your CCRC

According to a recent report from the U.S. Census Bureau, over the next 35 years, the growth of the world’s population will outpace that of the younger generation. In fact, by the year 2050, over 16 percent of the entire population will be age 65 or older, which practically doubles today’s percentage of 8.5. With larger numbers of seniors coming in the not-too-distant future, recruiting new staff members to the team at your life plan community, as well as retaining those valuable individuals, will become more important than ever.

Recruiting Staff Members to Your CCRC

Of course, offering competitive salaries, benefits packages and plenty of other “perks” is one way to attract staff to your continuing care retirement community. However, many communities are finding the need to go above and beyond to capture the attention of the qualified registered nurses, CNAs and other team members they are searching for.

Remember, your goal is to recruit quality individuals who will embrace your community’s mission statement. Define your ideal candidate, and look for individuals who not only have the skills and experience you require, but also those who can meet your community’s unique needs and align with your overall company philosophy. Throughout the recruitment process, focus on what sets your community apart from other options the candidate may be considering.

For example, perhaps your CCRC offers full-time daycare for employees’ children, paid tuition for furthering education or wellness programs.

Caregiver Retention: Keeping Your Team Happy and Satisfied

Once you have that high-quality, caring team, it’s important to keep them satisfied and committed to your community. While caregiver retention continues to be a top concern among today’s CCRCs, there are a few things you can do to ensure your employee turnover rate stays low, including:

Keeping employees connected. One of the most important aspects of successful caregiver retention is simply having great communication. Your staff should feel like there’s an open-door policy to discuss any concerns they may have, as well as be provided the right tools that allow for continuity of resident care. When all levels of your team are effectively communicating, they’ll feel more empowered, positive, and organized.

Matching team members to residents. Caregivers are often following a calling to help others. For this reason, it’s important to take a person-centered approach to care at your life plan community, especially as residents progress through the levels of care. Allowing your team to consider the individual needs and personal desires of each resident provides a way for them to build and nurture relationships. As caregivers are attending to the needs of the same residents daily, the team can bring personal knowledge of the individuals into the caregiving process.

Incorporating innovative technology. Providing the team at your CCRC with a software solution that is easy to use, efficient and effective allows them to spend more time doing what they love: caring for the residents. Utilizing touch screen tablets to access resident profiles or point of sale devices to manage meal plans helps improve efficiency and workflow processes throughout your community.

It’s vital that your CCRC invests in the proper tools not only for caregiver retention, but also for the success of your entire community.

Integrated Solutions for Life Plan Communities from MatrixCare

MatrixCare’s software solutions for CCRCs are designed to serve a single-site facility or a large multi-site organization. Our complete system of clinical, financial and operational solutions is simple to use while offering all the functionality needed to manage your community. Contact us today to learn more.


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