The Journey of the Adult Child Influencer [Infographic]
Your senior living community’s website is an important tool for reaching your prospective residents’ adult children, who play a significant role when it comes to searching for, and ultimately choosing, the right community for their loved ones. Our latest infographic, The Journey of the Adult Child Influencer (ACI), describes each stage of the ACI’s research process. From the awareness stage, in which they recognize aging loved ones may need an alternative living situation, to the consideration and decision stages, your organization should be ready to meet their needs in each. See our infographic below to learn more.