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MatrixCare Marketing – Essentials vs. Our Complete Package

Senior living marketing software can streamline your marketing efforts by tracking your leads and pulling inquiries directly from your website. Armed with this data, your staff can then view key metrics through a user-friendly dashboard that is accessible on any device with an internet connection.

MatrixCare Marketing is our flagship CRM for senior living and is widely known throughout the long-term care industry as a leading software solution for lead management, marketing, inquiry and referral source tracking. But, not every company needs such a robust senior living software package. Smaller companies or senior living communities that are just dipping their toes into CRM could be ideal candidates for MatrixCare Marketing Essentials, our entry-level solution.

In this post, we’ll explore the features and benefits of both of our senior living marketing packages. Our goal is to help you find a MatrixCare solution that fits your needs – and your budget.

Comparing and Contrasting Senior Living CRM Product Features

So, your senior living community is looking for a new way to capture website leads, streamline sales efforts and maximize occupancy. MatrixCare offers two compelling solutions for you to consider: the Essentials Package and the Complete Package. To help you determine which package is right for you, check out the comparison chart shown here.

As you can see, both of our marketing packages allow your team to pull leads and referrals right from your website via a web application programming (API) interface. You can track each lead from initial inquiry to closing, documenting details and assigning follow-up to specific team members. Plus, you can also run standard reports to analyze your marketing efforts and track activities to ensure your staff is aware of upcoming or recently completed tasks. Features like these are key to streamlining your marketing efforts, and both packages offer these capabilities.

The Complete Package, however, goes even further by providing more critical data, functionality and customer support features, including:

• Prospective resident tracking • Occupancy and wait list monitoring • Event attendance recording • Customizable dashboards • Customized implementation plan • Live phone support

Plus, if your community starts out with Essentials but finds that a more robust solution is needed, our Essentials Package can easily be upgraded to our Complete Package!

Two Different Packages, the Same Great Performance

Whether you choose to go with the Complete Package or the Essentials Package, you can count on the same industry-leading senior living marketing performance from MatrixCare. If you’re ready to start streamlining your marketing for just pennies a day, check out an Essentials senior living CRM demo today. Or, contact us today to speak with a knowledgeable representative.

Kelly Keefe, RN
Kelly Keefe, RN

Kelly Keefe, RN has been in healthcare for nearly 20 years with leadership roles in nursing management, hospital administration, and information technology. In 2011, Kelly began her career in the EHR vendor market as a Product Manager, fueled by a desire to ensure that health care workers would have access to solutions that would meet the demands of a changing healthcare climate. Working as Product Manager, Kelly was responsible for ensuring that her products met all regulatory requirements, while maintaining focus on ease-of-use and workflow considerations for the end user. Kelly made the decision to come to MatrixCare as a Senior Living Solutions Product Manager based on the forward-thinking strategy of the organization. “I love that at MatrixCare we have a climate of progressiveness that allows us to be ahead of the game instead of chasing regulations. We are the ones creating the standards in the LTPAC market and I am proud to be a part of these important milestones in healthcare.”

MatrixCare marketing essentials vs complete package blog post

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