Let’s connect

Tips for Marketing Your Home Care Agency to the Fullest

When it comes to the most effective ways for a business to promote itself, many people are not sure where to begin. But when it comes to marketing a home care agency, even more people are at a loss. Yet knowing how to effectively promote your home care agency can make the difference in having a business that just gets by and one that thrives and grows. Luckily, you don’t need a degree in marketing to put together a successful plan!

Here are a few tips for getting started with marketing your home care agency :

  • Determine focus. Consider what your home care agency message is so that you can stay consistent with your marketing. Give some thought to the company image you would like to create, as well as what you want people to know who are considering home care.
  • Find your strengths. What is it that makes your home care agency unique? Make a list of some of the things that make your home care agency different and would be reasons for people to choose you over the competition. Be sure to include those strengths and unique features in your marketing messages.
  • Get creative. Today it is imperative that you have an online presence, as most people begin their search for things like a home care agency online. Invest in a Website that is professional, thorough, and showcases your business. Be sure to also include a call to action, so that after they have read about your home care agency they have a viable and easy method to contact you. The same goes for having a professional brochure about your homecare agency that is readily available.
  • Speak up. There are a variety of ways you can have your home care agency’s voice heard, such as by issuing press releases, blogging, or getting involved in community workshops.
  • Build relationships. Work on building relationships with area hospitals, senior centers, and physicians who may specialize in the elderly or those populations who may need home care services. Ask if you can leave your brochure in their office. Be sure to thank them for any referrals they send your way.

Marketing may seem like a challenge if you are not familiar with how to go about it. But your home care agency depends upon effective marketing strategies in order to grow your business and your brand.

Once you have received your leads from your marketing efforts it is even more important to be able to track your efforts directly within your software system that allows you to generate reports and analyze your marketing efforts.

MatrixCare Home Care is a powerful home care software solution designed for Private Duty, Medicaid, and Medicare companies.  For more information about MatrixCare Home Care’s CRM capabilities and referral tracking, contact us today.

Linda Donev
Linda Donev

Linda Donev started her career in home care with Kelly Assisted Living Services in 1985. She transformed an under-performing location in South Florida into one of the most profitable in the country. Linda served as Regional Manager at Kelly Assisted Living Services and was responsible for 22 offices. In 1988, she started FirstChoice Health Care Services and with her partners grew that business to $12 million in annual revenues before its sale in 1994. Over the next few years, she consulted for start-up and growing home care businesses. Linda joined Stratis Business Systems in 1999 which designed, marketed, and supported home care software solutions. Linda became Vice President of Home Care Solutions when Stratis joined the MatrixCare family in 2015. Linda earned a Bachelor of Health Sciences at Florida Atlantic University.

Tips for marketing home care agencies

Back to blog

Learn more about how our services can help you succeed.