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Leveraging market data to target referrals.

Information helps make important decisions. CRMs can provide market data solutions which provide insights as to how you can target new referral sources and focus your marketing resources on the sources that will provide the best return.

Objectives:

  1. Understand market data and its key sources.
  2. Learn how to mine data to maximize your referral programs.
  3. Employ resource allocation – position the right marketers with the right accounts.
  4. Learn best practices for growing your base.

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