MatrixCare Marketing
Track lead sources and other key data to improve occupancy and effectively manage all aspects of your marketing efforts.
Strategically target your marketing to increase occupancy and improve your bottom line.
More and more senior living providers are realizing the importance of turning potential prospects into residents. Full occupancy is critical for overcoming slim margins but it can be time-consuming to mine leads or pursue those that don’t meet your targeted resident profile.
With MatrixCare Marketing, it’s easy to track critical marketing data and automatically pull inquiries from your website. By capturing valuable information with customizable dashboards and the ability to forecast trends, you can focus on what really matters–your residents.
Core benefits
Suitable for a large team or a department of one
Whether you have multiple facilities or your organization is in one central location, you can efficiently manage leads to ensure nothing slips through the cracks
- MatrixCare’s lead management marketing suite helps streamline marketing efforts by pulling inquiries automatically from your website and other third-party sites via an API, so you can follow up immediately
- View important metrics anytime via user-defined dashboards that monitor sales performance and analyze marketing activities so you can easily determine what is most effective for filling your community
- Track leads from campaign outreach to initial inquiry to move-in, via intuitive CRM tools
Simplify your budgeting and planning
Easily evaluate campaigns and lead sources, including the cost per lead, so you can focus your marketing dollars on the efforts that receive the greatest results
- Analyze customizable conversion ratios for leads converted to residents at every step along the sales cycle
- Validate marketing events and calculate return on investment (ROI)
- Forecast changing market trends
Streamline your sales efforts
Give your sales team the added boost to personalize outreach efforts by setting prospect preferences and scheduling follow-ups as needed
- For each lead, you can quickly access and maintain contact history, set prospect preferences, and scheduled follow-ups
- Monitor sales staff performance and track event attendance
- Manage sales and marketing strategies
Resources
See MatrixCare in action
Find out how MatrixCare can help you with your marketing, gain insight into your leads and ensure a smooth process on move-in day.
MatrixCare offers industry-leading software solutions. Thousands of facility-based and home-based care organizations trust us to help them improve efficiency and provide exceptional care.
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