Next Generation of the Leading CRM for Senior Living Hits the Market

Bloomington, MN – MatrixCare®, developer of the industry leading EHR for long-term care and senior living providers, announced the general availability of the next generation of MatrixCare Marketing, the leading CRM designed specifically for senior living providers. MatrixCare Marketing is based on the success of its predecessor, REPS Leads, which has been the leading senior living CRM application for over 25 years.

John Damgaard, MatrixCare President and CEO, commented, “Maintaining market leadership requires innovation and MatrixCare Marketing is an example of that. It combines the best practices developed over 25 years of experience with REPS Leads with leading edge technology to support access from your device of choice. It also incorporates interactive dashboards and customizable views to allow providers to tailor the system to reflect their unique sales process. Vacancy is not an option for senior living providers and MatrixCare Marketing is designed with the goal of maximizing occupancy in mind.”

The next generation of MatrixCare Marketing includes:

  • Interactive Dashboard – A user definable dashboard with a variety of metrics-based widgets to choose from — such as Leads Source Analysis, Lead Conversion Ratios, Occupancy Statistics, Sales Activities — for quick access to important information.
  • Updated User Interface for Access from Your Device of Choice – Our redesigned user interface takes MatrixCare Marketing into the future, embracing the latest technology.
  • Browser Independence – Access MatrixCare Marketing from Chrome™, Safari®, or Internet Explorer® browsers.
  • Customizable Lead, Activity and Occupancy Centers – Customizable views of leads and activities let you tailor the system to reflect your sales process.


About MatrixCare
MatrixCare enables long-term, post-acute care (LTPAC) organizations to provide better health outcomes for seniors while successfully managing risk in out-of-hospital care delivery. Multiyear winner of the Best in KLAS Award for Long-Term Care Software, MatrixCare is trusted by thousands of senior living, skilled nursing, and accountable care organizations; life plan communities; and private-duty, home health, and hospice agencies. MatrixCare’s active care management platform helps providers connect and collaborate to keep America’s seniors healthy and optimize outcomes for the populations under their care.

MatrixCare is a wholly owned subsidiary of ResMed (NYSE: RMD, ASX: RMD). To learn more, visit and follow @MatrixCare on Twitter.

Media Contact
Krista Gugliotti
+1 203-217-3593
[email protected]